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JOURNAL PUBLICATON

RESEARCH ARTICLES PUBLISHED IN JOURNALS (International / National)

  1. Dr. S. Jesi Isabella and S.Sahayaselvi (2010 )Fisheries Development at the grassroots level, Crossian Resonance a multidisciplinary research Journal, National, ISSN 0976-5417, vol 1, pp.45-53.

  2. S.Sahayaselvi and Dr. S. Jesi Isabella (2010) Stress Management, Crossian Resonance a multidisciplinary research Journal, National, ISSN 0976-5417, vol 1, No.2 pp.38-43.

  3. S.Sahayaselvi and Dr.S. Jesi Isabella (2011) Social Security measures for fishery folk: A study in Kanyakumari District Tamilnadu, Crossian Resonance a multidisciplinary research Journal, National, ISSN 0976-5417, vol 1 No.3, pp.55-61.

  4. S.Sahayaselvi (2011) Danger of liked credit on fisher folk. A study in Kanyakumari District, Journal of Fisheries Economics and Development, National, ISSN 2249-1074, vol 3, No.2, pp.35-41.

  5. S.Sahayaselvi (2012 ) Mobile Technology in Commerce, Crossian Resonance, National, ISSN 0976-5417, vol 3, No.2 pp.35-41.

  6. S.Sahayaselvi (2013) An Overview of Customer Perception and Satisfaction of Mobile Banking, Crossian Resonance, National, ISSN 0976-5417, vol 4, Issue-1, pp.98-104.

  7. S.Sahayaselvi (2013) The Claw of Exploitation: A Field Study of the Fisherfolk in Kanyakumari District (2013). SELP Journal of Social Sciences, National, ISSN 0975-9999, Vol IV, Issue-16, pp.16-20.

  8. S.Sahayaselvi (2014) The Yoke of Linked Credit – A Study of Coastal Villages in Kanyakumari, TamilNadu Journal of Rural Development, National, ISSN   0970-3357, vol.33, N-o.2,
    pp.161-172.

  9. Dr.S.Sahayaselvi and Safari (2014) Talent Management: The Dynamics of Success in Life International Multidisciplinary Research Journal Golden Research, International, ISSN 2231-5063, Vol.4 No.2.

  10. Dr.S.Sahayaselvi (2014) The Credit Dynamics of The Coastal Population in Kanyakumari District. International Journal of Social Science, Vol.4, No.2,           pp.202-210.

  11. Dr.S.Sahayaselvi (2014) Mobile Banking: The User-Friendly Services of The Banking Sector, Outreach Multidisciplinary Refereed Journal, National, ISSN 2230-9187, vol.VII, pp.59-64.

  12. Dr.S.Sahayaselvi (2014) Health and Hygiene- A Study of Coastal Women in Kanyakumari District International Multidisciplinary Research Journal, Indian Streams Research Journal, International, ISSN 0975-1246, Vol IV, No. VIII, pp.1-7.

  13. Dr.S.Sahayaselvi (2014) Innovation of E-Banking: A Boon to Banking Customer, Tactful Management Research journal, International, ISSN 2319-7943, vol.3, Issue 3.

  14. Dr.S.Sahayaselvi and Anathi (2014) Time Wasters: Impediment to Success. Crossing Resonance, National, ISSN 0976-5417, Vol.5, Issue 2, pp.98-104

  15. Dr.S.Sahayaselvi (2015) Eradication of Unhygienic and Environmental Pollution of Coastal Villages in Kanyakumari District, Golden Research Thoughts, International, ISSN 2231-5063, Vol5, No.2.

  16. Dr.S.Sahayaselvi (2015) Marine Pollution is Alarming Coastal Villages in Kanyakumari District – An Analysis. Review of Research, International, ISSN 2249-894X, Vol5, No.12.

  17. Dr.S.Sahayaselvi and Shurthi (2015) A Study of Customers‟ Satisfaction with Digital Technologies in Banking Services. Research Directions, International, ISSN 2321-5488, Vol3, No.3.

  18. Dr.S.Sahayaselvi (2015) A Study on Hygienic Practices of Fisherfolk in Kanyakumari District. Journal for Studies in Management and Planning, International, e- ISSN 2395-0463, Vol-1, No.10, pp.47-58.

  19. Dr.S.Sahayaselvi (2015) Usage of Hygienic Products: A Study of Coastal Inhabitants in Kanyakumari District, Indian Streams Research Journal, International, ISSN 2230-7850, Vol 5, No.10.

  20. Dr.S.Sahayaselvi (2015) Knowledge, Awareness and Perception (KAP)A Study on Environmental Pollution of Coastal Villages in Kanyakumari District, International Journal of Research, ISSN 2348-795X, Vol 2, No.12, pp. 1045-1053.

  21. Dr.S.Sahayaselvi (2015) An Analysis of Marine Pollution: Danger to Coastal Inhabitants in Kanyakumari District. Journal for Studies in Management and Planning, International, e-ISSN 2395-0463, vol 1, No.11 pp.552-664.

  22. Dr.S.Sahayaselvi (2015) Environmental Pollution and its Impact on Coastal Inhabitants in Kanyakumari District, Crossian Resonance- Multidisciplinary Research Journal, National, ISSN 0976-5417, Vol.6, No.2 pp.68-73.

  23. Shurthi. C.S and Dr.S.Sahayaselvi A Study of Customers‟ Satisfaction on Digital Technologies in Banking services, Research Directions, International, ISSN 2321-5488, Vol 3 No.3.

  24. Dr.S.Sahayaselvi and C.S.Shruthi (2016) A Study on the Behaviour of E-Marketing Consumers in Kanyakumari District. Tactful Management, International ISSN 2319-7943, Vol 4 No.4.

  25. Dr.S.Sahayaselvi (2016) Social Networking Sites: User-Friendly Approach-An Analysis. Crossian Resonance, National,  ISSN 0976- 5417, Vol.7, No.2, pp.40-44.

  26. A.Martina Franciska and Dr.S. Sahayaselvi(2017) An Overview On Digital Payments. International Journal of Research, International,  e- ISSN: 2348-6848 p-ISSN: 2348-795X, Vol 04, Issue 13, pp.2101-2111.

  27. HesilJerda, and Dr.S.Sahayaselvi (2018) Green Packaging: An emerging need for Sustainable Development, Review of Research, International, ISSN 2249-894X, Vol 7, Issue 10, pp. 27-33.

  28. J.JaniMercybai, and Dr.S Sahayaselvi( 2018) Perception of Youngsters towards social media Advertisements, Review of Research, International, ISSN 2249-894X, Vol 7, Issue 10, pp.1-8.

  29. J.JaniMercybai, and Dr.S.Sahayaselvi(2018) Perspective of College Students towards Social Media Advertisement. Literary Findings, International, ISSN 2278-2311 Vol 2 Issue, No 2, pp 50-54

  30. HesilJerda, and Dr. S. Sahayaselvi (2018) A Red Alert to an Eco-system: Non-Green Packaging. Literary Findings, International, ISSN 2278-2311 Vol 2 Issue, No 2, pp 59-64

  31. Hesil Jerda, Sahayaselvi, A Red Alert to an Eco-system: Non-Green Packaging (2018). Literary Findings, International, ISSN 2278-2311 Vol 2 Issue, No 2 , pp 59-64

  32. JaniMercybai, and Dr.S.Sahayaselvi,(2019) Awareness and Preference of Digital Natives towards Social Media Ads, Journal of Research in Social Science, International, ISSN-2249-2496, Vol-9, Issue3.1, pp. 103-109.

  33. JaniMercybai, and Dr.S.Sahayaselvi(2019) Social Media Advertisements: An Art of Attracting Digital Natives in the 21st Century, Asia Pacific Journal of Multidisciplinary Research, vol 7, No.4, P-ISSN 2350-7756, E-ISSN 2350-8442, www.apjmr.com

  34. A.Martina Franciska and Dr.S.Sahayaselvi(2019) Knowledge and Perception towards Digital Payments among College Teachers Ajanta, International, ISSN-2277-5730, Vol-8, Issue-2, pp. 103-109.

  35. Jani Mercybai, J &Dr.Sahayaselvi, S ( 2020), „Social Media Advertisements: An Effective Platform for Purchasing Decision‟, International Journal of Future Generation Communication and Networking, vol. 13, no. 4, pp. 1406-1412. ( Web of Science).

  36. Jani Mercybai, J &Dr. Sahayaselvi, S (2020) „Social Media Advertisements: An Influence Device on Buying Behaviour of Youngsters‟, DogoRangsang Research Journal, vol. 10, no. 02, pp. 91-105. (UGC Care Group I Journal).

  37. Hesil Jerda. G and Dr. Sahayaselvi.S (2020), ‟Green packaging and 3Rs: A Journey Towards Ecological Sustainability‟, DogoRangsang Research Journal, vol. 10, Issue no -09, Pp.16-31

  38. A.Martina Franciska and Dr.Sahayaselvi (2020), „Current Scenario of E-Payment in India „GIS Business, Vol 15, issue -5, Pp-192 to 203.

  39. Hesil Jerda. G and Dr. Sahayaselvi.S,(2020) Green Packaging: A practice of Sustainable Management in Consumer Perspective, Journal of Critical Reviews, Vol 7, issue 06, Pp-2507-2516.

  40. Hesil Jerda. G and Dr.Sahayaselvi.S (2020), „ Green Packaging and 3 R‟s: An Initiative to attain Sustainable Development., Crossian Resonance, Volume-2, ISSN -0976-5417.

  41. Francis Xavier V & Dr. S. Sahaya Selvi (2021) “Indian Banking: Digital Transformation Of Automated Teller Machine Channel Over A Decade” International Journal of Future Generation Communication and Networking, vol. 14, no. 1, pp. 01-09. ( Web of Science)

  42. Jani Mercybai, J &Dr.Sahayaselvi, S (2019), Social Media Advertising: A Tool for Sustainable development for business, Crossian Resonance, Volume-10, ISSN- 0976-5417.

  43. Jani Mercybai, J &Dr.Sahayaselvi, S (2021), A study on difficulties faced by young users of Social media Advertisement, Jijnasa: A Journal of the History of Ideas and Culture, Volume-38, No.6, ISSN- 0337-743X.

  44. A. Martina Franciska & Dr. S. Sahayaselvi (2021), Journey from Barter System to Digital Payments System, SSN 0976-5417 Crossisan Resonance, Volume 12 No. 1.

  45. A. Martina Franciska & Dr. S. Sahayaselvi (2021), Innovative Modes of Digital Payments over a Decade in India.

  46. A. Martina Franciska & Dr. S. Sahayaselvi (2021), Awareness and Perception Towards Digital Payments, ISSN: 0378 – 4568, UGC Care Group I Journal.

  47. V. Francis Xavier & Dr. S. Sahayaselvi (2021), Transformation of Digitization and Innovation in Electronic Banking Channel over a Decade in India, Utkal Historical Research Journal, ISSN: 0976-2132, Vol.34 (XXVI).

  48. V. Francis Xavier & Dr. S. Sahayaselvi (2021), Digital Banking Mission: Evolution of Payment Banks in India, Jijnasa: A Journal of the History of Ideas and Culture, ISSN: 0337-743X. Volume: 38, No. 6(1).

  49. N.Saromi and Dr.S.Sahayaselvi (2022) “CONTRIBUTION OF PUBLIC SECTOR BANKS IN INDIA TOWARDS GREEN BANKING”, International Journal of Humanities, Law and Social Sciences, Kanpur Philosophers ISSN 2348-8301, Volume-9, Issue-1, No. 16, Pp-159-161.

  50. ​A. Martina Franciska,  Dr. S. Sahayaselvi & Dr. Hersil Jerda, December 2022, Digital Payments: A study on usage pattern and satisfaction among the users in Tirunelveli District, Journal of Fundamental & Comparative Research, ISSN: 2277-7067,  Vol. VIII, Issue – II, No. 14, July – December,  Pp.105-114.

  51. K. Rosario Florence, Dr. S. Sahayaselvi & Dr. G. Hesil Jerda, (2022), “Consciousness and green practices of consumers regarding green fast moving consumer goods”, Kanpur Philosophers, ISSN 2348-8301, Volume-9, Issue-II(E), Pp-120-127.

  52. Ms. K. Rosario Florence & Dr.S.Sahayaselvi (2022) An Overview of Green Product Labelling. Crossian Resonance, National, ISSN 0976- 5417, Vol.13, No.2, pp.364-370.

  53. Hesil Jerda George, Sahayaselvi Susainathan and Satyanarayana Parayitam(2023), “The relationship between green packaging awareness, initiatives, and behavior: an exploratory study on India rural population”, RAUSP Management Journal Emerald Publishing Limited, 2531-0488, DOI10.1108/RAUSP-11-2022-0240, Pp-1-32, https://www.emerald.com/insight/2531-0488.htm.

  54. Hesil Jerda George, Sahayaselvi Susainathan, Saromi Newton, Rosario Florance Kennedy, Anusha Mini Selvan and Satyanarayana Parayitam(2023), “Green Packaging as a Precursor to Sustainable Environment: Evidence  From Rural India”, The Journal of Environment & Development, DOI 10.1177/10704965231211587, Pp-1-29,  https://www. journal.sagepub.com/home/jed.​

  55. Saromi Newton, Sahayaselvi Susainathan, Hesil Jerda George, Majdi Quttainah

  56.  Rosario Florence and Dr.S.Sahayaselvi( 2023) Factors Influencing Consumers Green Purchase intention, “Satraachee, Issue 28, Vol 40, No 2, July-Sept, Issn 2348-8425, Pp 231-237.

  57. A. Martina Franciska,  Soosainathan  Sahayaselvi(2024), “The Role of Mediator Variable in Digital Payments: A Structural Equation Model Analysis”  International Journal of Electronic Finance, Inder Science Publishers, Vol 13, No -4, Pp:441-452            https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijef.

  58. ​Anusha Mini Selvan, Sahayaselvi Susainathan, Mary Pearly Sumathi Soosai Micheal, Sahaya Shiny Georg, Sreedevi Rajalingam and  Satyanarayana Parayitam (2024)  “Three dimensions of perceived support and entrepreneurial intention: self‑efficacy and risk‑taking as moderators” Entrepreneurship Education,  https://doi.org/10.1007/s41959-024-00123-8.

  59. Martina Franciska Xavier, Sahayaselvi Susainathan, Sarlin Venotha Antonymuthu Prince Jebaraj Siluvai Antony and Satyanarayana Parayitam (2024) “ Deciphering the influence of compatibility, trust, and perceived enjoyment on intention to use digital payments”, Journal of Marketing Analytics https://doi.org/10.1057/s41270-024-00340-z. Pp:440-451.

  60. Saromi Newton, Sahayaselvi Susainathan, Hesil Jerda George, Majdi Quttainah and Satyanarayana Parayitam (2024), Top Management Commitment as a Moderator in the Relationship Between Green Banking  Adoption Practices and Performance: Evidence from India, Indian Journal of Corporate Governance  https://doi.org/10.1177/09746862241236553,  DOI: 10.1177/09746862241236553 ,Pp: 1-30.

  61.  Rosario Florence Kennedy,  Sahayaselvi Susainathan , Hesil Jerda George  and Satyanarayana Parayitam(2024) ,“Green Consumption and Sustainable Lifestyle: Evidence from India”, Journal of Administrative Science, 14, 262. https://doi.org/10.3390/admsci14100262 https://www.mdpi.com/journal/admsci,  Pp-1-21

  62. V. Francis Xavier & Dr. S. Sahayaselvi (2024), “India Post Payments Bank in Rural India:An evolution , Crossian Resonance , Volume-15, No.1, ISSN -0976-5417.Pp: 172-178.

  63. Anusha Mini  and Dr. S. Sahayaselvi (2024) “Interplay Between Innovation and Entrepreneurial Intention” Crossian Resonance , Volume-15, No.1, ISSN -0976-5417.Pp: 148-157.

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