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JOURNAL PUBLICATON

RESEARCH ARTICLES PUBLISHED IN JOURNALS (International / National)

  1. Fisheries Development at grass root level, (2010). Crossian Resonance a multidisciplinary research Journal, National, ISSN 0976-5417,vol 1,pp.45-53.

  2. Stress Management,( 2010). Crossian Resonance a multidisciplinary research Journal, National, ISSN 0976-5417, vol 1 No.2 , pp.38-43.

  3. Social Security measures for fishery folk: A study in Kanyakumari District , Tamilnadu, (2011). Crossian Resonance a multidisciplinary research Journal, National, ISSN 0976-5417, vol 1 No.3, pp.55-61.

  4. Danger of liked credit on fisher folk. A study in Kanyakumari District, (2011). Journal of Fisheries Economics and Development , National, ISSN 2249-1074, vol 3,No.2, pp.35-41.

  5. Mobile Technology in Commerce,(2012). Crossian Resonance, National, ISSN 0976-5417, vol 3,No.2 pp.35-41.

  6. An Overview of Customer Perception and Satisfaction of Mobile Banking, (2013). Crossian Resonance, National, ISSN 0976-5417, vol 4, Issue-1, pp.98-104.

  7. The Claw of Exploitation: A Field Study of the Fisherfolk in Kanyakumari District (2013). SELP Journal of Social Sciences, National, ISSN 0975-9999, Vol IV, Issue-16, pp.16-20.

  8. Knowledge Management is a Pre-requisite for Quality Education (2013). Crossian Resonance, National, ISSN 0976-5417, pp.78-81.

  9. The Yoke of Linked Credit – A Study of Coastal Villages in Kanyakumari, TamilNadu (2014). Journal of Rural Development, National, ISSN 0970-3357, vol.33, N-o.2, pp.161-172.

  10. Talent Management : the Dynamics of Success in Life (2014). International Multidisciplinary Research Journal Golden Research, International, ISSN 2231-5063, Vol.4 No.2.

  11. The Credit Dynamics of The Coastal Population in Kanyakumari District (2014). International Journal of Social Science, Vol.4, No.2, pp.202-210.

  12. Mobile Banking: The User Friendly Services of The Banking Sector (2014). Outreach Multidisciplinary Refereed Journal,  National , ISSN 2230-9187, vol.VII, pp.59-64.

  13. Health and Hygiene- A Study of Coastal Women in Kanyakumari District (2014). International Multidisciplinary Research Journal, Indian Streams Research Journal, International, ISSN 0975-1246, Vol IV,No. VIII, pp.1-7.

  14. Innovation of E-Banking: A Boon to Banking Customer (2014) Tactful Management Research journal, International, ISSN 2319-7943, vol.3,Issue 3.

  15. Time Wasters: Impediment to Success (2014). Crossion Resonance, National , ISSN 0976-5417, Vol.5,Issue 2,pp.98-104

  16. Eradication of Unhygienic and Environmental Pollution of Coastal Villages in Kanyakumari District (2015). Golden Research Thoughts, International, ISSN 2231-5063, Vol5, No.2.

  17. Marine Pollution is Alarming Coastal Villages in Kanyakumari District – An Analysis (2015). Review of Research, International, ISSN 2249-894X, Vol5, No.12.

  18. A Study of Customers’ Satisfaction on Digital Technologies in Banking Services (2015). Research Directions, International, ISSN 2321-5488, Vol3, No.3.

  19. A Study on Hygienic Practices of Fisherfolk in Kanyakumari District (2015). Journal for Studies in Management and Planning, International, e- ISSN  2395-0463, Vol-1,No.10,pp.47-58.

  20. Usage of Hygienic Products: A Study of Coastal  Inhabitants in Kanyakumari District (2015). Indian Streams Research Journal, International, ISSN 2230-7850, Vol 5, No.10.

  21. Knowledge, Awareness and Perception (KAP)A Study on Environmental Pollution of Coastal Villages in Kanyakumari District (2015). International Journal of Research, ISSN 2348-795X, Vol 2, No.12,pp.1045-1053.

  22. An Analysis of Marine Pollution: Danger to Coastal Inhabitants in Kanyakumari District (2015). Journal for studies in Management and Planning, International, e-ISSN 2395-0463, vol 1, No.11 pp.552-664.

  23. Environmental  Pollution and its Impact on Coastal Inhabitants in Kanyakumari District (2015). Crossian Resonance-Multidisciplinary Research Journal, National, ISSN 0976-5417, Vol.6, No.2 pp.68-73.

  24. A Study of Customers’ Satisfaction on Digital Technologies in Banking services (2015). Research Directions, International, ISSN 2321-5488, Vol 3 No.3.

  25. A Study on the Behaviour of E-Marketing Consumers in Kanyakumari District (2016).Tactful Management, International ISSN 2319-7943, Vol 4 No.4.

  26. Social Networking Sites: User Friendly Approach-An Analysis (2016). Crossian Resonance, National , ISSN 0976-5417, Vol.7, No.2, pp.40-44.

  27. An Overview On Digital Payments (2017). International Journal of Research, International, e-ISSN: 2348-6848 p-ISSN: 2348-795X,  Vol 04, Issue 13, pp.2101-2111.

  28. Hesil Jerda, Sahayaselvi Green Packaging: An emerging need for Sustainable Development (2018). Review of Research, International, ISSN 2249-894X, Vol 7, Issue 10,pp.27-33.

  29. J. Jani Mercy Bai, Sahayaselvi, Perception of Youngsters towards social media  Advertisements(2018). Review of Research, International, ISSN 2249-894X, Vol 7, Issue 10, pp.1-8.

  30. J.Jani Mercy Bai, Sahayaselvi , Perspective of College Students towards Social Media advertisement (2018). Literary Findings, International, ISSN 2278-2311 Vol 2 Issue, No 2 , pp 50-54

  31. Hesil Jerda, Sahayaselvi, A Red Alert to an Eco-system: Non Green Packaging (2018). Literary Findings, International, ISSN 2278-2311 Vol 2 Issue, No 2 , pp 59-64

  32. Hesil Jerda, Sahayaselvi, Competitive Advantage of Green Packaging for Sustainable Development (2019). Journal of Research in Social Science, International, ISSN-2249-2496, Vol-9,Issue3.1,pp.97-102.

  33. Jani Mercy Bai, Sahayaselvi, Awareness and Preference of Digital Natives towards Social Media Ads (2019). Journal of Research in Social Science, International, ISSN-2249-2496, Vol-9,Issue3.1,pp.103-109.

  34. Jani Mercy Bai, Sahayaselvi, Social Media Advertisements: An Art of Attracting Digital Natives in the 21st Century (2019), Asia Pacific Journal of Multidisciplinary Research, vol 7,No.4, P-ISSN 2350-7756, E-ISSN 2350-8442, www.apjmr.com

  35. Knowledge and Perception towards Digital Payments among College Teachers (2019).Ajanta, International, ISSN-2277-5730, Vol-8,Issue-2,pp.103-109.

  36. Jani Mercy Bai, J & Sahayaselvi, S 2020, ‘Social Media Advertisements: An Effective Platform for Purchasing Decision’, International Journal of Future Generation Communication and Networking, vol. 13, no. 4, pp. 1406-1412. ( Web of Science)

  37. Jani Mercy Bai, J & Sahayaselvi, S (2020), ‘Social Media Advertisements: An Influence Device on Buying Behaviour of Youngsters’, DogoRangsang Research Journal,vol. 10, no. 02, pp. 91-105. (UGC Care Group I Journal)

  38.  Hesil Jerda .G and Sahayaselvi.S(2020), ’Green packaging and 3Rs: A Journey Towards Ecological Sustainability’ ,DogoRangsang Research Journal,vol. 10,Issue no -09, Pp.16-31

  39. A.Martina Franciska  and Sahayaselvi(2020), ‘Current Scenario of E-Payment in India  ‘GIS Business, Vol 15, issue -5, Pp-192 to 203

  40. Hesil Jerda .G and Sahayaselvi.S,(2020) Green Packaging: A practice of Sustainable Management in Consumer Perspective  , Journal of Critical Reviews, Vol 7, issue 06, Pp-2507-2516.

  41. Francis Xavier V & Dr. S. Sahayaselvi(2021)  “Indian Banking: Digital Transformation Of Automated Teller Machine Channel Over A Decade” International Journal of Future Generation Communication and Networking, vol. 14, no. 1, pp. 01-09. ( Web of Science)

  42. Francis Xavier V & Dr. S. Sahayaselvi (2021)’DIGITAL BANKING MISSION: EVOLUTION OF PAYMENT BANKS IN INDIA’ Jijnasa : A Journal of the History of Ideas and Culture, ISSN : 0337-743X, Volume : 38, No. 6(I),Pp-162-171

  43. Jani Mercy Bai, J &Sahayaselvi, S (2021) A STUDY ON DIFFICULTIES FACED BY YOUNG USERS OF SOCIAL MEDIA ADVERTISEMENTS, Jijnasa: A Journal of the History of Ideas and Culture ISSN : 0337-743X, Volume : 38, No. 6, (2),Pp-109-113

  44. Francis Xavier V & Dr. S. Sahayaselvi (2021) , ‘Indian Banking: Digital Transformation in Retail Baking Operation Over a Decade’,ANVESAK,ISSN:0378-4568,Vol.51,No.1(XV)January-June, UGC Care Group 1 Journal.

  45. A.Martina Franciska  and Sahayaselvi(2021), “ Awareness and Perception Towards Digital Payments’ ANVESAK,ISSN:0378-4568,Vol.51,No.1(XVIII)January-June, UGC Care Group 1 Journal.

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