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PUBLICATION

RESEARCH ARTICLES PUBLISHED IN SEMINAR/CONFERENCE PROCEEDING

  1. Internal marketing – An inclusive Approach for the success of banks in fifth all India conference (2009). Kanyakumari Academy of arts and sciences(KAAS), International, Holy Cross College, Nagercoil

  2. The ladder of success depends on the foundation for soft skills” in IQAC(2010). (IQAC), National, Holy Cross College (Autonomous), Nagercoil

  3. Value-based education: A need to rethink “in IQAC (2010). National, Holy Cross College (Autonomous), Nagercoil

  4. Global recession – An analysis of unnoticed sector- fishing industry (2011). National, Holy Cross College (Autonomous), Nagercoil

  5. Positive work culture leading to quality excellence in HEI’s(2012). Quality Concerns in Higher Education Institution to meet Global challenges, National, Holy Cross College (Autonomous), Nagercoil pp 32-39.

  6. Knowledge Management is a pre-requisite for Quality Education (2013). National, Holy Cross College (Autonomous), Nagercoil

  7. Green marketing: perception among college teachers (2014). Emerging trends in Research, National, Holy Cross College (Autonomous), Nagercoil

  8. A Study of Contemporary Mode Communication: Social Networking Sites(2015) Tenth All India Kanyakumari Academy of Arts and Sciences, International, KASS, ISBN-978-93-81658-13-0, Vol.II, pp. 11-14.

  9. Customer’s Satisfaction on Distributor of Indane and Bharat Gas-A Comparative Analysis (2015).Tenth All India Kanyakumari Academy of Arts and Sciences, International,  KASS, ISBN-978-93-81658-13-0, Vol.II, Pp-64-68

  10. Green marketing is a boon to environment-An analysis (2016). Recent Trends in Multidisciplinary Research, National, Holy Cross College (Autonomous), Nagercoil, ISBN 978-81-0261-2-6, Abstract No.2, pp.133-135

  11. Francis Xavier V & Dr. S. Sahaya Selvi(2021) ‘Indian Banking Digital Transformation of Electronic Banking Channel Over a Decade’ in the International Conference on Recent Trends in Multi-Disciplinary Research held in A.P.C.Mahalaxmi College for Women, Tuticorin on 8.4.2021 to 9.4.2021

  12. Francis Xavier V & Dr. S. Sahaya Selvi(2021) „Indian Banking Digital Transformation of Electronic Banking Channel Over a Decade‟ in theInternational Conference on Recent Trends in Multi-Disciplinary Research held in A.P.C.Mahalaxmi College for Women, Tuticorin on 8.4.2021 to 9.4.2021

  13. Anusha mini.S & Dr. Sahayaselvi Soosainathan (2023), Antecedents of Entrepreneurial Intention: Entrepreneurial Education as a moderator and
    Entrepreneurial Self Efficacy as a mediator, in the International Conference on Contemporary Research in Humanities & Social Science (ICCRHSS –
    2023) held in Holy Cross College (Autonomous), Nagercoil on 13.07.2023 & 14.07.2023.

  14. Saromi.N & Dr. Sahayaselvi Soosainathan (2023), Unveiling the Impact of Top Management Commitment on Green Bank Adoption Practices and Performance, in the International Conference on Contemporary Research in Humanities & Social Science (ICCRHSS – 2023) held in Holy Cross College (Autonomous), Nagercoil on 13.07.2023 & 14.07.2023.

  15. Rosario Florence. K & Dr. Sahayaselvi Soosainathan (2023), The impact of Green Consumption on Promoting Sustainable Lifestyles: A Study in Southern Tamilnadu, in the International Conference on Contemporary Research in Humanities & Social Science (ICCRHSS – 2023) held in Holy Cross College (Autonomous), Nagercoil on 13.07.2023 & 14.07.2023.

  16. Rosario Florence. K & Dr. Sahayaselvi Soosainathan (2023), Factors Behind Customer’s Sustainable Choices, in the National Conference Proceeding on
    Multidisciplinary Research Perspective and Technological Advancement in Digital India, held in Arunachala College of Engineering for Women Manavilai,
    Kanyakumari on 27th October 2023.

  17. Saromi. N & Dr. Sahayaselvi Soosainathan (2023), Enhancing Knowledge Regarding Green Banking Practices and the Effectiveness, in the National
    conference Proceeding on Multidisciplinary Research Perspective and Technological Advancement in Digital India, held in Arunachala College of Engineering for Women Manavilai, Kanyakumari on 27th October 2023 .

  18. Saromi. N & Dr. Sahayaselvi Soosainathan (2023), Examining the Ecological Advantages of Green Banking Initiatives: An Investigation Into EnvironmentalBenefits, in the National Conference Proceeding on Multidisciplinary Research and Practice (World Record Aiming Anthology), held in Arunachala College of Engineering for Women Manavilai, Kanyakumari on 27 th October 2023.

  19. Saromi. N & Dr. Sahayaselvi Soosainathan (2023), Digital Banking: The Path to Growth and Challenges, in the International Conference Proceeding on 
    Fintech– In Circular Economy & Business Transformation, held in Government Arts and Science College, Nagercoil on 25th April 2023

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